Article by David Allen
The Police brand was launched in Italy in 1983 and has become a staple lifestyle brand all around the world. Throughout the stages of the brand timeline, Police has extended its product ranges and is now famous for its stylish and sophisticated range of sunglasses, fragrances, and clothing. In 2003, Police also launched its range of watches. The collection of watches are representative of that same unique and innovative design geared towards individuals with a strong sense of their own style and avoid conforming to trends simply because something happens to be in fashion.
Police watches are designed specifically for men and women and aimed at those who like to express their own unique style which reflects a sleek and sophisticated theme. The brand strongly believes that personal style also strongly relates to your personality as opposed to purely being based on what you wear and that your clothing and accessories should help to portray your character and style and not define it. Police watches therefore are made to reflect a confident and dynamic style personality.
The typical style of Police watches is funky and edgy but with a strong sense of sophistication. Many of the men’s Police watches have a chunky aesthetic and feature stainless steel straps and striking dials with dual functions. Some also have black leather straps or black coated stainless steel which makes for a cool on-the-go look that easily takes you from day to night. Some of the styles have a sporty and predominantly casual look whereas some are distinctively classic and smart.
The Police watches for ladies are feminine with a cool Police edge. With colours such as white and gold incorporated into the designs and features including mother of pearl toned dials with diamante embellishments, the collection of Police watches are girly but funky and convey the essence of urban cool. Wearers of Police are seen to be always on the go the range of watches are therefore designed to be casual enough for daywear and chic enough to compliment an evening outfit. Italian style is very adaptable and the design of Police watches is very much of the same tone.
The Police brand is associated with a confident and dynamic personality and has chosen a range of iconic actors, personalities and sportsman as representatives and ambassadors of the Police brand, all of whom have been photographed in advertising campaigns wearing Police products. Between 1999 and 2000, Paolo Maldini, Bruce Willis, George Clooney and Antonio Banderas were all seen in Police advertising campaigns and in recent years, footballer, model and sports personality David Beckham has been the male icon associated with Police. All of these men are recognised on a worldwide level and truly convey what the brand represents.
A Police watch is the perfect staple accessory and is guaranteed to add a sense of sophistication to your look, whatever your outfit. Whilst being timelessly fashionable and on trend, Police watches incorporate all the main elements of key trends into the various designs to ensure that you are always top of the style game.
About the Author
Police Watches expert David Allen work for Shade Station. Shade Station offers a huge range of Watches.